onsdag 10 november 2010

BBC iPlayer to go international in 2011, shows could cost up to $10

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BBC iPlayer international
BBC Worldwide, the commercial wing of the BBC, has finally got the go-ahead to launch an international version of the video-on-demand iPlayer. It should launch sometime next year.

British audiences have been enjoying the use of iPlayer for years, as one of the perks of their TV license fee, but it remains to be seen how international audiences will pay for the service. Advertising could be used (that's how Channel 4, another British station, does it), or BBC Worldwide might simply charge per episode. You can currently buy episodes of Doctor Who and Top Gear from Apple's iTunes Store for $2.99 -- but some shows, like Sherlock, cost as much as $7.

The Telegraph says that global audiences would "pay up to $10 for an episode of its most popular shows" -- but it doesn't say where that information comes from. You can imagine 90-minute made-for-TV movies coming in at $10 -- but Top Gear? If BBC Worldwide manages to get international audiences to pay $10 per episode of Top Gear it could soon be very, very rich.

BBC iPlayer to go international in 2011, shows could cost up to $10 originally appeared on Download Squad on Tue, 09 Nov 2010 07:15:00 EST. Please see our terms for use of feeds.

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